Experience



Jeffry M. Aronsson, Founder and CEO - Extensive operating, consulting, and investment experience in global luxury markets. Referenced in industry and biographical publications.


  • Turnaround Experience
    • Restored Oscar de la Renta’s profitability, fixed the Company’s capital structure problem and paid off all debt, tripled its sales, while improving gross margin by 800 basis points
    • Returned Donna Karan International to profitability within 2-years of taking helm after 4 years of losses since the LVMH takeover in 2001
  • Managing High-Growth Opportunities
    • Grew Marc Jacobs over 40% in sales in one-year
    • Initiated strategy and pushed development for the Marc by Marc Jacobs accessories line
    • Grew, domestically and internationally, distribution and penetration of Marc Jacobs Collection accessories
  • Global Licensing
    • Initiated or drove over 50 strategic licensing agreements covering more than 26 countries and generating more than $3B in retail sales
  • Global Distribution, Retail Strategy and Operations
    • At Donna Karan International and Marc Jacobs organized coalition of blue ribbon international strategic partners to re-launch business in South Korea, launch business in China and establish first global free-standing DKNY store in Japan
    • Conceived idea and drove negotiations with a strategic partner to extend segment of Donna Karan International business on a vertical basis in key international markets
  • Strategic Brand Development and Brand Repositioning
    • Initiated and drove Donna Karan International brand development efforts including in-store experience, developing a more consistent fit, and improving product quality
    • Drove development of brand extensions
  • New Product Development
    • Drove development of a successful furniture line for Oscar de la Renta
    • Drove development of the Marc by Marc Jacobs accessories line
  • Attracting Talent and Managing Creatives
    • Managed creative talent for alignment with marketing, merchandising and bottom line focus
  • Finance & Legal (including professional experience)
    • Practiced law for 15 years specializing in international taxation, corporate, securities and licensing


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